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Made up or Real?: Imagination versus Stereotype October 27, 2009

Posted by isaraobba in Uncategorized.
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storytelling

Last week we have focused more in design thinking. Several methods have been explained under three stages of design thinking which are inspiration, idealization and implementation.

The first phase of design thinking is inspiration. “Misbrand”, “Analogous” and “Personas” were an activity and subjects we have practiced and learned. When a designer needs inspiration or solution, these though-provoking methods can be a tool to get new insights to drive an innovation.

Second stage is idealization, designers need to convey their idea by making prototypes. Tim Brown states that designers should built them as much as possible – the more they have generated their ideas, the better and varied solutions they will get.

If designers fail to pass a process of implementation, their products or services might not  get in the market because designers are unable to express their ideas to the organization or investors. One of a solutions we have learn is “Storytelling”: a simple and effective way to convey messages, events and emotions since a caveman was able to tell a journey of his life on the cave wall. Until this digital age, Storytelling can be any kind of media that suitable for a story and if they can find the perfect way to express, it can have a great impact to their design.

After finished this post, our team will use these kind of design thinking methods to solve and create our product. However, one question rising in my mind while I am writing this blog is about Personas which are created fictional characters aim to find out their specific needs. I quite curious that instead of using stereotypical users, what are these fictional character’s needs tell us? and why these extreme users are importance to the design thinking process?. In the next post after group meeting, I will try to find some answer for this question.

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