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Triangle diagram of a successful business October 21, 2009

Posted by isaraobba in Uncategorized.


activity theory model

This model shows relationships of people, objects and activities in business activities. From creators, users, rules, roles and the network. Each element relate each others in both direct and indirect ways. It helps us to picture all of activities when a typical business is running. The diagram brings back some elements which we haven’t realized that it’s important to the business and it’s probably our weakness areas. Moreover, by changing the same pattern of users or categories, we might discover new innovations as we called “empathy methods”.

These are the results of my activity theory model last week.

Provider: me, a future entrepreneur

User: Commuter and local neighbor of mine.

Constraints: (5) Local regulations, limitation of space, timing of activities, opportunities and luck.

Community: (5)  Distributors, producers, staff of the business, government’s officer and promoter/advertiser.

Roles: (5) Business management skills, financial skills, marketing skills, vision of the leader and  Research & development.

Objects: (5) Advertisements, retail, online communities, vehicles and products.

User needs: (3) Emotional needs, functional needs and financial needs.

Total: 23

The results point to the fact that the “provider” part is the area that I haven’t realized its importance. Corrine stated that in order to have a successful business, not only customer’s satisfaction that need to be archived but “provider” also needs a satisfaction (how come we don’t have any profits or any satisfaction?) – I believe that a successful in business is comprises of users, provider, community and environment’s satisfaction, every elements need to be balanced.

The Activity Theory Model is one of a system analysis methods which is included in “the design thinking process”. It contains four stages of developing products which are:

1. Problem understanding (empathy, observation, research)

2. Problem selecting (framing the issue, putting the situation in context, looking for problem-solution pairs, identifying patterns, systems analysis)

3. Solution understanding (looking back at what you’ve done so far, what is the need that needs fulfilled? What will determine this project being successful? Sketching and visualising to communicate solutions.)

4. Solution selecting (Make your ideas tangible and prototype as many as you can quickly. Then build on the best ideas.)

All of these processes will be used for group activity assignment. I shall reflect them in the next post.



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